Some of the best leads come from inquiries filled out on a business’ site. Not surprisingly, businesses spend lots of money making sure their pages rank so that they can take advantage of these organic inquiries. That’s great, but have you ever looked at how most companies manage these leads? Creating the forms to capture [...]
Industry News – PerformLine and LeadCloud
January 10, 2013 By Leave a Comment
LeadCloud Officially Launches Brian Ocheltree, who many know from his technical leadership at long-time LeadsCon sponsor and industry darling DoublePositive, has returned to his start-up roots and taken the wraps off his latest venture LeadCloud. From his email to industry contacts, “LeadCloud is the first dedicated lead integration platform for the marketing industry, and is [...]
(Press Release) LeadPoint UK Founder and MD Nick Chapman Leaves
January 3, 2013 By Leave a Comment
January 3rd 2013 LeadPoint UK, the online lead generation solutions provider, has today announced that founder and Managing Director Nick Chapman is to leave the company. Nick Chapman founded LeadPoint UK in 2005 and over the last 7 years has overseen the growth of company to establish it as one of the largest and most successful lead [...]
It’s Not Like the Next Four Years Are Going to Get Any Easier
December 21, 2012 By Leave a Comment
As we enter into 2013, it is hard not to think about the environment ahead as well as the changes that we have seen both this year and year’s past. I spoke today with Dale Leatherwood, who recently rejoined CUnet after spending the past four year’s building out Remington’s online offerings. Dale has spent more than [...]
Stories from Around The Web
December 3, 2012 By Leave a Comment
We have gathered a few stories from the past two weeks around the world of online lead generation and customer acquisition. 1. LeadsCon Sponsor BMI Elite has upped the ante on rewarding good work. They surprised their head of Finance with a new car. Perhaps a little irony there but a great story. 2. AARP Con [...]
What’s In A Name? Is the Term Lead Gen Bad?
November 2, 2012 By Leave a Comment
This year marks the fifth anniversary of LeadsCon. For me, it feels like just yesterday that I was meeting with Michelle Troop trying to convince her that a conference focusing on lead generation not only made sense but that someone other than the two of us would attend. Neither of us would have predicted that [...]
2011 in Review – An IPO (Trick) Question
January 5, 2012 By Leave a Comment
Think of one of those matching questions common on tests when you were younger. In this case, it would go something like this. Below is a list of tech company’s who IPO’d in 2011. Can you plug in the appropriate stock performance? Company 2011 Stock Performance Angie’s List ??? Bankrate ??? Groupon ??? LinkedIn ??? [...]
The Fraud Paradox
October 25, 2011 By 1 Comment
Vantage Media Buys BrokersWeb
September 26, 2011 By 1 Comment
Vantage Media and BrokersWeb Combine to Create Multi-Vertical Leader in Online Customer Acquisition. That’s the title of the release that hit the wires this morning. It’s an announcement that, in some ways, is long overdue. BrokersWeb had begun a process (the term used for a company hiring a bank for fundraising or m&a) earlier this [...]
EcoOutfitters – Is Green the Next Vertical of Lead-Gen
August 2, 2011 By 2 Comments
I just came across a press release for a recently launched site in the lead generation space – EcoOutfitters. While new launches in the lead generation space aren’t always news worthy, especially when it’s the second or third player in a vertical (including long-time player and great guys at CoolerPlanet), this one caught my eye [...]
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