Some of the best leads come from inquiries filled out on a business’ site. Not surprisingly, businesses spend lots of money making sure their pages rank so that they can take advantage of these organic inquiries. That’s great, but have you ever looked at how most companies manage these leads? Creating the forms to capture [...]
A Private Equity Backed Lead Generation Company – A Case Study
January 27, 2011 By 1 Comment
This is a guest post by Steve Ross, Managing Director, MCM Capital Partners. The views expressed below are his own and not too promotional. MCM Capital Partners, a micro-cap private equity firm headquartered in Cleveland, Ohio, ventured into unchartered waters in 2005 with its acquisition of Cole Information Services, an orphan division of a $100mm+ [...]
BrokersWeb.com Expanding into the Auto Insurance per-Click Marketplace
June 24, 2010 By 5 Comments
Looking at Quinstreet’s market cap recently, you might presume something is wrong with the business. They are trading almost one-third off of their peak and almost twenty percent below their IPO. Yet, stock analysts who cover the sector estimate nothing but continued growth. Some of this selling of the stock is a result of perceived [...]
Altius Education
December 14, 2009 By 1 Comment
Many companies have entered the for-profit education sector, especially those looking to generate leads. Few other online segments offer such attractive economics. The online lead generation space, certainly with respect to education, has few barriers to entry, requires a rather low amount of capital intensity, and success doesn’t require becoming class leading. It only requires [...]
Spotlight on: Jordon Keltz
November 20, 2009 By Leave a Comment
“It all started above a deli in Staten Island.” And so begins one of the lesser known and more intriguing stories in the world of online lead generation, one that has resulted in not just one successful exit but potentially three. Junkies of online lead generation will know the name ClassesUSA, and they will know [...]
RapLeaf – Can Social Media Data Help Lead Generators?
October 19, 2009 By 1 Comment
Years ago, I remember hearing about a company called RapLeaf and its desire to create the equivalent of the eBay Feedback Score, a universal quantification of one’s reputation. Look at the score and you would have an instant understanding of their person. Unlike eBay, whose Feedback Score relates only to their activity within the auction [...]
Performline – Making the Invisible Visible
October 4, 2009 By 1 Comment
When thinking about the online advertising world, Charles Dicken’s immortal opening line from A Tale of Two Cities frequently comes to mind. While most tend to remember “It was the best of times, it was the worst of times…” the next part of the same sentence applies equally well, namely “…it was the age of wisdom, it [...]
In Brief: Inadco
August 25, 2009 By Leave a Comment
Paid Content ran a blurb today regarding somewhat stealthy startup, Inadco, titled “Lead Generation Firm Inadco Raises $5 Million; Spends $3 Million Of It On Acquisition.” Alas, we know no more than they do regarding the firm behind the funding or the company that was rumored to have been acquired. What the story did do, [...]
Tripology – Travel Lead Generation
July 8, 2009 By 2 Comments
There is travel, and then there is travel. The internet has done wonders for the first, the do-it-yourself trips. If there is ever a case-study for how the internet can improve our lives through increased transparency, competition, and empowerment, the travel industry has a strong case to make for being number one. Just as I [...]
BillShrink.com Goes Primetime
June 4, 2009 By Leave a Comment
With a one-time tagline that read, “Shrinkage is good,” you know that the company BillShrink wants to stand a part from others, and recently it has had the chance. For those unfamiliar with BillShrink but familiar with the online lead generation space, you could almost describe the company as LowerMyBills.com 2.0. I’d suspect that all [...]
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