• Archive for the ‘Glossary’ Category

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  • Hot Transfer

    May 12th, 2009
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    Generally used in a discussion of lead delivery; hot transfer typically refers to the process of connecting a potential lead with a lead buyer over the phone. The more traditional form of lead delivery is a data lead, where a lead buyer receives data from the lead seller and then follows-up with that lead according to their internal processes. With a hot transfer, the lead buyer no longer dials out to connect but waits for the phone to ring. This does not mean that the user is necessarily calling in but that some other person or company has reached them and asked them if they would like to speak to a service provider. Several companies focus just on voice leads, and each will have its own methods for pre-qualifying the lead that they transfer.

    Glossary

  • Hosted Landing Page

    May 12th, 2009
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    A specific type of landing page and a term most commonly used an advertiser / site owner is working with third-party traffic sources, e.g. affiliates. Each company tends to have one to many landing pages, but given the complexities of traffic generation, certain publishers (third-party traffic partners) will want a more customized option. Instead of sending traffic to an advertiser’s page, they will want to send just the data to them. In these cases, the publishers generate the traffic and collect the lead on their site, a landing page they host. This is more advanced form of traffic partnership and one meant for the more seasoned lead buyer or aggregator.

    Glossary

  • Alternate Payment Platform / Managed Offer Platform

    May 12th, 2009
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    A newer form of service which has seen heavy adoption in the social media space. An alternate payment platform works loosely in the world of virtual currency, acting as a middle layer between service offerings and users who want that service. The classic example takes place in Facebook, where users install applications that enhance the functionality of the site. Often these applications take the form of games, and in the games users can unlock more features by increasing the points they have. Many will choose to earn points not just through game play but through other actions. They can purchase points, or as the majority choose to do, they can earn them through the completion of offers. The top companies in the space include OfferPal Media and for non-social gaming, TrialPay. (For more, see this article.)

    Glossary

  • Affiliate

    May 12th, 2009
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    A third-party provider of traffic generally paid on a performance-basis, e.g. per sale or per lead. Affiliates can play a valuable role in helping companies increase the amount of business they do; however, affiliate programs take work and are not without their issues. Affiliates often have a stereotype as being small and independent, an “army of pajama salespeople.” As the channel matures, that stereotype might still hold for some but now includes a much larger group of traffic providers including well known sites and offline brands (Upromise for example).

    Glossary
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