Job Opening – Blue of California – Direct Marketing Group Manager
Until we finalize our Job Board, I thought it would be nice to post relevant jobs in the industry. This is an unpaid posting and comes courtesy of Blue of California and is for those interested in / have experience in the marketing of health insurance online. Please send resumes to: seth.berman[at]blueshieldca.com (he’s a great guy).
Job Title:
Direct Marketing Group Manager, Individual & Family Plans
Job Location:
50 Beale Street San Francisco, CA
Blue Shield Overview
Blue Shield of California is one of the state’s largest health plans with more than 3 million members, 4,300 employees, and over $8 billion in annual revenue. Our mission is to provide Californians with access to high- quality health care at a reasonable cost. As a not-for-profit, we have channeled more than $100 million back into local communities because we want to be a catalyst for constructive change. Join the hardest working health plan in California, and be part of the solution.
Job Description
The Direct Marketing Group Manager is responsible for planning and execution of consumer marketing strategies and tactics designed to drive leads and profitable sales growth.
Specific responsibilities include:
- Manage a $10-$15 million annual marketing budget, and a team of direct marketers, while optimizing cost per lead and cost per sale
- Deliver qualified leads to the inside telesales team by optimizing the media mix including paid search, other online media, direct mail, direct response television, alternate media, print, etc.
- Deliver online self-service sales by driving traffic to and through the online quote and apply tool
- Manage marketing vendor and agency selections, negotiations, and contracting
- Manage relationship and performance of marketing agencies and vendors including agency of record, media buyers, print production, consultants, and more
- Track marketing spend against annual and project budget plans, providing monthly and quarterly
- variance reporting, as well as ongoing evaluation of program efficiency opportunities
- Facilitate executive leadership marketing plan discussions, results reviews, and plan change proposals
- Approve creative briefs that clearly communicate campaign strategy, program objectives, audience, timeline, budget, and success metrics
- Oversee creative development by agencies, participate in production (direct response television shoots,photo shoots, web development, etc.) and approve new creative
Job Requirements
- Qualifications/Education Desired:
- Minimum of five years in a client side or agency role dedicated to direct marketing (10+ years preferred)
- Experience managing at least a $2 million annual budget ($10+ million preferred)
- Minimum of five years managing marketing agencies and vendors (10+ years preferred)
- Minimum of two years managing direct reports (5+ years preferred)
- Ability to independently evaluate marketing plans and processes, and recommend improvements
- Strong project management and organizational skills • Superior communication and presentation skills
- Bachelor’s degree in a related discipline (Marketing, Business, etc.) Direct Marketing Group Manager, Individual & Family Plans
Want your job to be considered? Email us: jobs[at]leadconfidential.com.
