Making News (Releases) This Week – LeadTune, MediaTrust, eBureau, and LeadSpend
It’s not even LeadsCon (hint hint PR announcement cycle, yet this past week saw a bevvy of news releases from the online lead generation ecosystem. I’ve included the the titles and first paragraph for each, along with a link to view more. Where appropriate, I’ve added in a little commentary.
LeadTune and Datamark Reach Agreement
Reject Prevention Technology to Help EDU Clients Avoid Dupes in Real Time
SALT LAKE CITY, July 18, 2011 /PRNewswire-iReach/ — LeadTune, a leader in lead conversion technology, has entered into a formal agreement with Datamark to integrate its Rescue product into Datamark’s LeadBin. The integration will allow all current and future Datamark clients to take advantage of LeadTune’s reject prevention technology.
Click Here for the full release.
Editor’s Note: While no release is more newsworthy than another, this one caught my eye as it has been something long discussed but often not pursued. The idea is relatively straightforward. Before sending a lead to a school, see if that lead should get sent to that school. If it shouldn’t, e.g., because it’s a duplicate, then don’t send it. The challenge with this is access. Not all schools will feel comfortable allowing LeadTune to sit in between them and the seller. Two of the larger schools, Apollo Group’s University of Phoenix and the schools run by Education Management Corporation have their own ping system where sellers see if the lead would get bought. Some sellers cynically believe that while helpful, the ping system simply gives the school a chance to not pay for a lead but follow-up with it if it isn’t enrolled.
mediaspike Experiences 150% Increase in Lead Allocation with eBureau’s Education Lead Quality Score
ST. CLOUD, Minn. July 26, 2011, eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that mediaspike, Inc, a lead generator for the education industry, has seen a 150% increase in lead allocations since deploying eBureau’s new Education Lead Quality Score. mediaspike’s philosophy for lead generation is to be on the forefront of lead quality through the use of analytics and technology. eBureau’s Education Lead Quality Score allows mediaspike to focus on quality for their clients by scoring the leads they generate to determine the likelihood of start, resulting in higher enrollment rates for their college clients.
Click Here for the full release
Editor’s Note: eBureau’s Jeff Liebel will be moderating, “What Every EDU Marketer Must Know” at LeadsCon East 2011. EBureau is both sponsoring and exhibiting. (Thank you eBureau for your continued support.)
Marketfish Sets New Industry Standards for Clean Data
Integration With LeadSpend, impressionwise Helps List Marketing Leader Change the Data Hygiene Game
SEATTLE, WA–(Marketwire – Jul 26, 2011) – Marketfish, a self-service lead generation platform for list marketing, today announced two important partnerships that are helping it commit to the best data hygiene practices in the list marketing industry. By combining forces with LeadSpend’s email validation technology and impressionwise’s online messaging analytics, Marketfish will clean data in real time before campaigns are sent out, ensuring maximum inbox delivery and exceptional campaign performance. Advertisers will be able to reach the exact prospects they want without sacrificing email best practices. Specifically, these partnerships will ensure that a larger proportion of advertisers’ target audiences will receive the intended emails, while the percentage of emails that go to the wrong people or to bad addresses will be reduced or eliminated.
Click Here for the full release.
Editor’s Note: Craig Swerdloff, the Founder of LeadSpend, will be at LeadsCon and joining the important discussion, “The Other Part of Compliance – Managing and Preventing Fraud.” He will also be showcasing his technology later during the “Deep Dive” session on the same topic. (The “Deep Dive” takes place in a smaller, more intimate environment that enables more one on one interaction.)
MediaTrust PerformanceExchange Earns Straight A’s In Education Performance Marketing
Los Angeles, CA—(July 27, 2011)—MediaTrust, a leading digital performance-marketing firm based in New York and Los Angeles, has released an online education marketing case study that documents the success of its MediaTrust PerformanceExchange (MTPX)—a real-time CPC bid exchange for performance marketing— within the online education vertical. Working with industry-leading online education advertiser, AcademixDirect, MediaTrust proves performance marketing can still yield profitable results for lead generation and direct response advertisers looking to increase business, even with recent marketing regulations in place. With the success of the PerformanceExchange credited to its quality traffic, compliance, and customer-centric Partner Management team, MTPX is quickly extending its reach into new marketing verticals such as: insurance, finance, and home improvement. Based upon current business trends, MediaTrust expects these verticals to quickly scale and produce competitive eCPAs (effective Cost Per Action).
Click Here for the full release
Editor’s Note: Watch MediaTrust’s CEO Peter Bordes on stage as he joins the panel, “Is CPC the New CPL.” MediaTrust is also exhibiting at the show.
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