AllSeniorHomes.com – Senior Housing Lead Generation
Today I had the chance to speak with Jay Goldstein, one of the founding members of the recently launched, senior housing lead generation site AllSeniorHomes. Goldstein and his partners hail from another Seattle-based online lead generation firm, AllStarDirectories. The founding team knows a thing or two about the space, so it probably shouldn’t come as a surprise that their just public site shows great potential.
Those visiting the home page, will find a clean layout with content around the major types of Senior Housing (think degree types if you are familiar with online education), including assisted living centers, nursing home centers, and retirement communities among others. Below is a screenshot of the homepage. (Direct marketers will notice the well integrated search field that prompts users to enter the conversion funnel.)
Senior care is an interesting are for lead generation and in many ways fits the desired economics companies look for in the space, namely price, market size, and potential buyers. First, senior housing is an expensive product, costing tens of thousands per year on the low-end with a lifetime value for a customer often reaching into the hundreds of thousands of dollars. Second, the market size is substantial and only growing. In many ways, those exploring this space are early as the early baby boomers are still 10 years away on average from needing the service. Finally, senior housing centers are often run by large holding companies, which means that from a lead sales perspective, a few key relationships can provide good coverage. (more…)
