• Facebook Flyers vs. LinkedIn Direct Ads

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    For those that have yet to advertise through Facebook’s self-service program, I would almost urge you to stop reading (almost) and give it a try.  I have long been bullish on their monetization prospects, and it is a rare opportunity to test drive a self-service platfom that has scale, yet in so many ways is still in its infancy. There is a possible misconception, that Facebook advertising either a) doesn’t work or b) only works for B2C companies like applications trying to get more users.  Given its unique targeting and almost ubiquitous  usage, I decided to spend some money in order to advertise LeadsCon.com. In addition, I began advertising the same on LinkedIn. Here is my experience. (more…)

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